We Believe

 Salty Salmon Company was launched six months ago and we were aptly labeled an apparel company.  We believe we are an environmental company that happens to sell apparel. We believe in protecting the greatest resource in our back yard, the Great lakes. Last Sunday we ventured down to Light House Beach in Evanston, IL and spent some time cleaning up the beach as a part of the Adopt-A-Beach program through the Alliance for the Great Lakes.  We picked up straws, cigarette butts, plastic lids, paper products, glass, and even a few floor tiles.  Over 20 pounds of trash was collected by the seventeen friends, family and other community volunteers.

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As a new company we believe in doing our part in protecting our natural resources.  We are extremely serious about being authentic to our staff and customers in leading by action.    Although this was our first event at cleaning a local beach we are planning a few more this summer and fall to keep our promise and continue to do our part in this initiative.

In preparation for this event we noticed quite a few news stories pertaining to the Great Lakes pop up in the news these past few weeks.  For instance, the Line 5 pipeline was recently damaged by a tug boat dragging their anchor.  Although the experts don’t believe the pipe was compromised there are concerns by citizens and environmentalists that we don’t have a repeat of Enbridge’s Line 6B pipeline spill in the Kalamazoo river in 2010.  The Line 5 pipeline runs through the Straits of Mackinac to Sarnia and moves 23 million gallons of oil and natural gas per day.  Our role is to pay attention to this pipeline and hold the authorities and companies benefitting from this oil accountable in making sure this pipe stays intact.  We will be keeping an eye on how Michigan Governor Rick Snyder handles Enbridge moving forward.

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Another concerning news issue is the Taiwanese electronics giant Foxconn Technology Group received approval by the Wisconsin Department of Natural Resources to pull 7 million gallons of water from Lake Michigan each day as they build a new manufacturing plant.  What’s concerning is their poor environmental record in China and Japan and the quantity of water pulled.    Environmental group, Clean Wisconsin, is considering filing a lawsuit and as they believe this is a violation of the Great Lakes Compact as the water won’t be used for public consumption.    
 
Are we experts on these issues, absolutely not.  Our duty as residents of the Great Lakes region is to be aware of what environmental issues are in front of us and we believe in being a part of keeping our backyard clean.  Learning about the Line 5 pipeline, the Lake Michigan Asian carp invasion, corporate compliance etc are vital in how we act as a company.  Our vision and our “Why” have changed over the past few months and we look forward to being the responsible corporate partner the Great Lakes desperately needs.

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