Yvon Chouinard, founder of Patagonia, and Craig Mathews, founder of Blue Ribbon Flies, started 1% For The Planet to bring businesses, nonprofits and individuals together to create a healthy planet.
We are very excited to be a part of this amazing organization! 1% For The Planet will collaborate with Salty Salmon Company to identify environmental organizations, like the Alliance for the Great Lakes, to align with our giving goals.
Our mission to protect the Great Lakes is our utmost important goal. The Great Lakes are constantly at risk, we feel obligated to do our part. The Great Lakes hold 90% of North America's fresh surface water. But, they can be depleted if we don't take care to keep Great Lakes water in the lakes. This risk and many others face our Great Lakes. Together, we can make a difference!